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     October, 2009 - Vol 1, Issue 2
In This Issue
Restructuring America's Aerospace Industry
EMF Market Intelligence Briefs
New EMF Quick Survey
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Dear Embedded Colleague,
Dr. Jerry Krasner, PhD., MBA
In this edition of the Embedded Market Intelligence Newsletter we investigate the current and upcoming issues facing America's aerospace and defense industries. We hope you enjoy the content and pass it on to your friends and colleagues. If there's a topic you would like to see discussed please contact us.
 
 
Dr. Jerry Krasner
Embedded Market Forecasters
Prepare for the Worst - or it will catch you Unprepared: The Restructuring of America's Aerospace and Defense Industry and how the ripple down consequences will impact the Embedded Industry
 
Unmanned Aerial Vehicle - Reaper UAVThe Aerospace and Defense Industries of the United States are poised to undergo one of the most significant changes since the end of the Cold War; perhaps the most significant since World War II. We believe that observers (embedded vendors included) who expect small changes are mistaken, will fostering a false and dangerous sense of security across much of the industry and government.

The impact to our economy goes far beyond our current financial problems and involves fundamental structural changes taking place in the industry and in the market. As in prior shifts of this nature, there will be winners and losers - however these shifts may be profound, creating more dramatic winners and losers than in the last cycle.

The impact of major primes shifting financial challenges to their vendors (and by association to embedded sub-vendors) will reach down into the value chain, in some cases devastating naïve second and third tier vendors.

That the DoD will experience an 18% to 40% reduction in discretionary funding is a certainty. Such luminaries as Ken Krieg, former Deputy Secretary for Defense Acquisition, and Booze & Company have affirmed this to be the case.
 
Steve Roemerman, CEO of Lone Star Aerospace, has written a definitive paper "Restructuring America's Aerospace and Defense Industry; How will it happen and what will it mean to Lower Tiers and Supporting Embedded Industries". Steve, a former TI and Raytheon Senior VP, is a recognized strategy advisor to government and industry organizations, and is currently a senior advisor to the Navy, Marines, Air Force and NASA. EMF frequently partners with Lone Star Aerospace who uses the EMF Dashboard to develop embedded technology ROIs

Roemerman, whose forecasts parallel Krieg and Booze, details the consequences and offers twelve specific suggestions for the lower tier and their suppliers. According to the Congressional Budget Office, the share of the US gross domestic product (GDP) allocated to defense spending declined from 5.6% in the 80's to 3.8% in the 90's and 3.1% in the new millennium.

Roemerman points out that FY 2010 may be the 14th consecutive year of spending growth if real growth is achieved - driven principally by operations in Iraq and Afghanistan. The last time defense spending grew for this period of time was in 1837.

In November, EMF will post Roemerman's paper on the Embedded Market Forecasters website.
Embedded Market Forecasters Market Intelligence Briefs
ARM Developers Market Intelligence BriefEMF has made a commitment to the embedded industry to offer important and comprehensive Market Intelligence Briefs to developers, managers and executives at a very affordable price.

The fact that the embedded business landscape is changing so fast is more reason for people to look for timely, accurate data and analysis. Check out the current Market Intelligence Briefs on the EMF website!
 
 
New EMF Quick Survey
 
Quick Survey ImageEmbedded Market Forecasters would like your input! We've posted a new EMF Quick Survey for your feedback and suggestions. If you have any ideas on topics you would like to see covered either in articles, white papers or reports, let use know.
Dr. Jerry Krasner, Ph.D., MBA
Senior Analyst
Embedded Market Forecasters
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